Since Madame Clicquot takes the reins of the business, always seeking excellence and innovation, there are very important and decisive dates. In 1810, they created the world's first vintage champagne. In 1811, a comet passes through the Champagne region and it coincides that it is an excellent year, as everyone attributed to this fact, they put a production of Comet Wine on the market. In 1814, they made a very important sale in Russia, becoming the official champagne of St. Petersburg and the Russian tsars. In 1816, Madame Clicquot invented the stirring table to obtain clearer wines, still used today, in the form of a desk in many wineries. It was also the first to select the best vineyards, including the famous Cru de Bouzy, which provides the best Pinot Noir and which they use to make the legendary Rosé de Clicquot. For her audacity and decisiveness, her contemporaries soon called her La Gran Dama de la Champagne.
As selling outside of France at that time was very difficult, and the first place where they sold was in Russia, they decided to make the labels yellow in homage to the houses in Saint Petersburg, which were all of that color. This helped them to noticeably increase sales. Today, that yellow label is one of the most distinctive in wine windows around the world.
The vineyards to produce all Veuve Clicquot champagnes are among the best "crus" of Champagne. The Villers Marmery, Avize, Oger, Mesnil and Vertus strains are planted with the Chardonnay variety. The estates of Dt Thierry, Pargny, Villedomange, Verzenay, Verzy, Bouzy and Ay provide the Pinot Noir; while the rest of the grape is acquired from vine growers in the area.
In 1972, to coincide with its 200th anniversary, the house created the Veuve Clicquot Business Woman Award to honor this bold woman. The house has been honoring women entrepreneurs who have created, acquired or developed businesses for 50 years. So far, 350 women from 27 countries have been honored.